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    Animal Trust Logo

    Digital Communications Specialist - Ellesmere Port

    Tag

    Central Services

    Location

    Ellesmere Port, Cheshire

    Salary

    £40,000 pro rata

    Contract Type

    Permanent

    POSTED

    23/05/2024

    LOCATION

    Ellesmere Port, Cheshire

    CLOSING DATE

    Open

    Job description

    Roles Overview

    Would you love the opportunity to use your digital and social media expertise to help the U.K.’s pet-owning community access affordable vet healthcare? Are you a talented, creative storyteller passionate about all things digital?

    Animal Trust Vets is looking for an ambitious, analytical, and organised Digital and Social Communications Specialist to join our central team in Cheshire. We seek someone with the drive, passion, and knowledge to expertly elevate our digital brand presence across all our digital communications.

    The successful candidate will create inspirational content to promote the Animal Trust mission and elevate the brand nationally with the veterinary industry and the consumer.

    This is a permanent, part-time, hybrid role, but you will be expected to spend time at our surgeries to gather content.

    Key Responsibilities

    • Developing and delivering our digital plan to ensure we have an active, targeted, and high-quality online presence.
    • Plan, create and schedule our social media content, providing weekly performance reports.
    • Conduct research and analysis of our SEO data to optimise content for search engine performance and provide weekly reports.
    • Act as the gatekeeper of the website, ensuring it is optimised and kept up to date.
    • Generate and publish content and monitor website analytics to drive engagement and highlight areas for enhancement.
    • Write compelling, creative content and messaging for digital communication channels, including website, printed material, and blog posts.
    • Engage effectively with our social followers to educate users about the Animal Trust mission and manage negative comments.
    • Creating multi-media content, including photography, video, infographics, and social media templates.
    • Provide expert tech guidance, review existing tools, and help to identify new solutions as our digital expert.
    • Stay current with emerging industry trends, innovations, and technology, adopt best practices in digital marketing, including web accessibility and usability, and share these insights with the team.

    Skills and Qualifications

    • Professional or higher qualification in communications, marketing, digital marketing, or other relevant areas - experience without qualifications will be considered.
    • Previous experience in a digital communications role
    • A proven track record in digital marketing encompassing SEO, social media marketing, PPC campaigns and content creation.
    • Experience in creating and managing social media channels and content creation.
    • Demonstrably up to date with emerging digital trends and an interest in online community building.
    • Experience using social and digital reporting tools like Google Analytics, SEMrush, Sprout Social and Facebook Business Manager.
    • Experience in maintaining a website.
    • Expert-level knowledge of social media and digital channels.
    • Ability to turn around strategic, engaging content quickly.
    • Excellent understanding of what makes a great story and how to convey it most compellingly while staying on brand.
    • Strong understanding of SEO principles and best practices.
    • Hands-on experience with SEO/SEM, Google Analytics, Adobe CC, and CRM software.
    • Excellent attention to detail, solutions-focused skills, and the ability to manage priorities and meet deadlines.
    • As a constantly evolving field, we’re looking for a self-learner who stays on top of trends and developments in digital marketing.

    Benefits

    Our Offer

      1. The salary is £40,000, pro rata.
      1. Holidays – 6 weeks (including bank holidays)
      1. Pension scheme
      1. Discounts – You’ll have access to discounts through the Vivup platform.
      1. Wellbeing Support – Staff well-being is always a priority. You’ll have access to mental health and well-being support.
      1. Team Working – You will be working as part of a team that is on a mission to provide the pet-owning community access to affordable vet care.

    Work-Life Balance

    Flexible Hybrid working – We will do what we can to ensure you work in a way that works for you.

    About Animal Trust

    Our Mission and Values

    Animal Trust is a not-for-profit Community Interest Company that prioritises accessible veterinary care over profit. As a B Corp-certified organisation, we focus on sustainable and community-oriented veterinary services. We reinvest most of our profits into our facilities, enhancing our services to provide advanced care while maintaining affordability. Our core belief is that every pet deserves prompt and expert treatment regardless of their owner's financial situation. This is why we offer free consultations for sick and injured animals, ensuring timely and necessary care. We are committed to a future where no pet suffers due to financial constraints.

    Who We Are

    Animal Trust is the largest B Corp-certified veterinary group globally, pioneering not-for-profit veterinary care. Our growth has allowed us to care for nearly 100,000 pets annually across our network of busy surgeries, emphasising that quality care should be accessible and honest. Our innovative approach ensures that all pets receive the care they need, tailored to their conditions and owners' financial capabilities. From free consultations to fixed-cost treatments, we provide a range of options to suit every need without compromising on care quality.

    Our Commitment

    At Animal Trust, we deeply value the wellness and satisfaction of our team members. We offer comprehensive support for mental, financial, and life counselling, ensuring each staff member has the resources to thrive both professionally and personally. We are proud to compensate our team members at or above the Real Living Wage rate unless they are attending external training courses. This commitment to fair compensation and sustainable practices reflects our dedication to our staff and our mission. In 2023, we were awarded B Corp certification, further cementing our commitment to high-quality, affordable, and ethically conscious care.

    How To Apply

    Application Process

    To apply, click the Apply Now button, fill out your details, and submit your CV through our online portal. Ensure your application reflects your qualifications, passion for veterinary care, and desire to grow with Animal Trust.

    Questions?

    For more information, please do not hesitate to contact Gemma Wall at [email protected]. Join us in making a difference at Animal Trust, where your career growth aligns with compassionate animal care. Apply today!

    Animal Trust is a trading name of Animal Trust Vets CIC, a community interest company registered in England and Wales. Company Registration No: 07938025

    Registered Office: Animal Trust Administration Centre, Cedab Road, Ellesmere Port, CH65 4FE